The corporate strategy for the Company flows from the Charter of the Company’s Articles and Memorandum of Association which states the purpose of the Company’s establishment viz. to cater to the insurance of motor vehicles crossing the Saudi Bahrain King Fahad Causeway. Thus the overall corporate strategy as envisaged by the Board of Directors can be summed up as follows :
"To create a workplace where employees appreciate the values of trust and teamwork. To ensure that our employees understand the link between their performance and success of the company. To provide clear goals, assign responsibilities, install a system of measurements to ensure accountability across functions. To create an environment where employees are challenged to deliver "excellence".